Once the client chose a favorite, I proceeded to create a flyer, which would be hung up in shuls and distributed to libraries. I developed an ad that highlighted a need in the community and then led the reader directly to the cost-effective solution called Sefer Saver. Sticking to the brand’s color system, I worked on an eye-catching design. The color blue was included because it is associated with trust and professionalism, while the orange represented energy, speed, and low cost. The challenge here was fitting so much info onto just one page without having it look overcrowded. Baruch Hashem, I made it work, and I was pleased to hear back from the client that the results (after the brand was launched) exceeded way beyond everyone’s expectations.